Is this flower beautiful?

No.

What about this one? Is it beautiful?

No.

Look at this sunset. Is it beautiful?

NO.

Okay, what about this car? Beautiful?

NO.

Look, look. What about this lady?

Mmm…no.

What about now? Beautiful?

Closer, but no.

Now?

Hmmm… A little closer. Pretty, maybe. But not beautiful.

Okay. How about this—these flowers—beautiful?

Not really, no.

Shit.

Try the sunset again.

Okay:

Nope. Sorry. Not beautiful.

How do you know, even?

Dang. No one’s ever asked me that before…

[Long awkward silence]

It is at once similar to hearing God and getting a boner, that’s how I know—when I get that feeling, I mean—that there is beauty.

Oh. Okay. How about this…

Holy shit. [cries silent tears]
That is beautiful.

Xerox and Risograph printed zine about beauty, what its is, is this it, how do you know?

Edition of 50, 2016.